drupal google analytics event trakcing code

Title: Overhauling Legacy Code: Migrating a Customized Drupal 7 Site to Google Tag Manager and Analytics

Introduction:

As a developer, you've likely faced the daunting task of maintaining legacy code that's no longer supported by the community. For this article, we'll explore the challenges of migrating a customized Drupal 7 site to Google Tag Manager (GTM) and Analytics, and how it can be done with minimal disruption.

The Challenge:

Our custom tracking scripts have stopped working correctly due to the outdated nature of the patched module in our Drupal 7 site. The last comment on the issue was less than a month ago, and it's clear that maintenance is not a priority. To make matters worse, we're dealing with numerous customized AdWords scripts and modules, some of which were created by the Google Tag Team.

The Solution:

To simplify the process, we've decided to coordinate with the G tag team without considering the patched module in the equation. We've manually placed the gt4 tracking script in a block in the header for now, and data is flowing again. However, this temporary fix only delays the inevitable – our site will eventually need to be modernized.

The Future:

Luckily, we have a plan in place. Our site is scheduled to be migrated to Drupal 9 or 10 next summer, where we'll consolidate all tracking scripts under GTM. This upgrade will bring numerous benefits, including better support and easier maintenance.

Why GTM?

GTM is the best option for our site due to its ability to consolidate multiple tracking scripts into one platform. With GA4 on the horizon, conversations tracking is changing, and GTM provides a more future-proof solution.

In conclusion, migrating a customized Drupal 7 site to Google Tag Manager and Analytics requires careful planning and coordination with the G tag team. While it may seem daunting at first, the end result will be a more modernized and maintainable site that's better equipped to handle the challenges of the future.

References:

* 'Your website or platform name' - The place for news, articles, and discussion regarding one of the top open-source (GPL) CMS platforms: Drupal.

* 'Your website or platform name' - Check out our AMA schedule or view our past AMAs.

Drupal google analytics event trakcing code